Editor Leslie Ellis firstname.lastname@example.org
4:28 pm on Wednesday, March 2, 2011
It was bound to happen. I've sat back and watched one store merchant after another close it's doors. It certainly doesn't take a rocket scienist to see the direction downtown Ferndale has gone and appears to be going. Ferndale was once a great destination, day or night, but those days are gone. Hopefully Ferndale's Administration will recognize how lack of accountability on the DDA's part has steered downtown Ferndale off the rails; perhaps it's not too late to right it. Chris Hughes and the rest of the DDA have not effectively demonstrated how they benefit the city. What will it take for the city's administration to to hold the DDA's feet to the fire and require measurables, or Key Performance Initiatives, be reported and acheived at least annually ("Pimp My Pot" is NOT a KPI),? Then if these goals are not achieved, Ms. Hughes and Company are replaced with people who will take their roles seriously, and this continues until the right team is in place. Like any successful organization, it holds its team accountable for their performance. I'm sure most of us would love to have a job where we don't have any accountability!
Perhaps the Mayor will take a SERIOUS look at what little positive impact the DDA is having on Downtown Ferndale and make some changes for the better...
Wake up, Ferndale! The tumbleweeds blowing down the middle of 9-Mile are not far away.
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