Ferndale City Council approved the graphic design and branding for the city's new website at their meeting on Monday night.
Joseph Gacioch, project and grant coordinator for the city of Ferndale, presented images of the proposed redesign and new city logo - which features the letter "F" with a brush stroke of color "to help reinforce the artistic side of the Ferndale community."
Gacioch said the redesign was initiated to address challenges with the current website like being unable to manage content in-house, a non-user-friendly design with little interactivity, and dated graphic design and branding.
"I think we came up with an excellent product that Ferndale can be proud of," he said of the new website design.
The new logo will be used on the website, letterhead and other city materials. The brush-stroke of color is different for each city department: lighter green for City Hall, light orange for DPW, red for the Fire Department, blue for the Police Department and pine green for Recreation.
Council members voted unanimously to move forward with the design and branding.
"I really like the look," said Ferndale Mayor Dave Coulter, calling the design "clean and modern."
Mayor Pro Tem Melanie Piana said the new look "has really exceeded my expectations."
Council members also praised Gocioch for his work on the project. "I do want to commend you for all the work you've done on this," Coulter said.
Gacioch said the city hopes to get the new site launched in March 2013.