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Ferndale Council OKs Liquor License for New Cigar Bar

Secret Bar and Bistro will be located at 315-319 W. Nine Mile Road.

A new cigar bar and lounge is on its way to downtown Ferndale.

Ferndale City Council approved a liquor license on Monday night for Secret Bar and Bistro, which will open at 315-319 W. Nine Mile Road – including the former location of Le Soups.

Council members unanimously approved the license following a discussion about possible noise and second-hand smoke concerns. Co-owner Ronnie Ayar said the lounge will offer ambient music played through targeted speakers only and will install an extensive ventilation system.

Secret Bar and Lounge plans to offer freshly prepared foods, including tapas and deserts, along with quality cigars in a relaxing environnrent. Entertainment and special theme nights, such as Latin music night, will be featured. The theme and decor of the restaurant will be a fusion of wood, metal and stone, Ayar said, and a portion of the business will be for a private, smoke-free dining area. He said the concept will bring something unique to the area.

"There's no place that does this," Ayar said.

He said renovations will begin soon and the lounge could open sometime this summer.

Jason Burke April 10, 2012 at 01:40 PM
BARF, do we really want Ferndale to become as douchey as Royal Oak?
Matthew Nowaczok April 10, 2012 at 01:53 PM
Jason - would you rather have it sit abandoned? Yep, LeSoup really added to the cultural potpourri of our town! I for one welcome this positive development, will probably never go though as I hate cigars!
Guy Fawkes April 10, 2012 at 02:18 PM
I would LOVE to have a THIRD the business Royal Oak gets. Even if it makes people who hate success leave. Who needs em. G'bye.
Guy Fawkes April 10, 2012 at 02:19 PM
Douchey people.
rolfsy April 10, 2012 at 02:37 PM
This could be great or at least decent, but will manage my expectations. Cigars, and the monolithic name ala "Proof" or "Bleu", has more than whiff of here today/gone today ultralounge. But still better than the CreditVulture/Phantom Soup/Blingmart. 'Local Ktichen and Bar', scheduled to go in across the street, is poised to be more of a low-key inclusive place, so hopefully brings some balance. I'm hoping we get some more 'daytime' businesses soon though. Nighttime and brunch is covered.
Easydude April 10, 2012 at 06:13 PM
Themed nights," entertainment and special theme nights, such as Latin music night, will be featured." Ayar did not do his homework. The music from Rosie O'Gradies and his themed nights will be interesting. Parking should have been thought of as well.
Chelsea April 10, 2012 at 07:28 PM
I think this is great. Hailing from Royal Oak and having lived in Ferndale for three years (now living in NYC), I know the smoking ban hits hard everywhere. Here in NYC, we are banned from smoking at parks, beaches and public golf courses. This is a free country and we are well deserved to enjoy what life has to offer. A place for people to relax, enjoy great food and drinks coupled with a cigar is great and is a great thing for the city. I know that on our way through town when we visit Michigan we will definitely be stopping here for some food and a stogie.
Bob April 11, 2012 at 03:49 AM
That is great but where is our 24hour coney?
FerndaleFan April 11, 2012 at 09:42 PM
Matt, While I too dislike cigar smoke (and cigarettes too) this new restaurant will have state-of-the-art air filterization. At least go once to support a new business in fab Ferndale. :-)
Derrek G. April 12, 2012 at 01:19 PM
Problem is: the smoking ban law (which I am NOT a fan of for multiple reasons, one not being a because I smoke, which I do not) the law specifically says a cigar bar has to have been open prior to May 1st, 2010. It'll be interesting to see how this plays out once the nanny-state morons catch wind of this. Y'know, cuz they know how to run everyone's business; and Danny's business model is the same as Chuck E. Cheese to those weirdos. Anyway, by the law, the guy can't open a cigar bar. And that'll be a shame for Ferndale if a guy wants to invest, but the busybodies, who'll never go there anyway have their way.
Mike April 16, 2012 at 08:41 PM
The owners could be transferring an existing cigar bar license. But if they are ignorant of the laws on cigar bars, such as maintaining 10% revenue in cigar sales, they will probably fail as bar owners anyway. The place will probably never open.

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