A Night of Goodwill

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Ink Detroit Releases “Detroit Diehard” bracelets to support Goodwill Industries of Greater Detroit and Battle Unemployment in Southeast Michigan

DETROIT – Goodwill Industries of Greater Detroit announces a partnership with Ink Detroit – a Detroit-based fashion and merchandise company dedicated to creating enthusiasm and positivity about the city. The company has unveiled its Detroit Diehard bracelet, inspired by Goodwill’s mission to provide job training, education and placement services to Metro Detroiters. A portion of every Detroit Diehard bracelet sold will benefit Goodwill.

“Our brand celebrates the toughness and resilience of Metro Detroiters. As Detroiters, we excel at turning adversity and challenges into new opportunities,” said Steven Mansour, co-founder, Ink Detroit. “With a focus on creating job opportunities for our neighbors and rebuilding communities one person at a time, Goodwill and Ink Detroit share a common set of values. That is why we were inspired to support them through the sale of our Detroit Diehard bracelets. We believe in their mission and it reflects our company’s values,” he added.

“Detroiters never give up - a spirit we see in the hundreds we help every day. The Detroit Diehard message on bracelets is an expression in what we believe at Goodwill – through hard work and dedication, anything is possible,” said Lorna Utley, president and CEO of Goodwill Industries of Greater Detroit.

As an element of their partnership, on Thursday, Nov. 1, 2012 at 9 p.m., Ink Detroit will host “A Night to Benefit Goodwill” at John D American Bistro Bar at 22726 Woodward Ave. in Ferndale. This event is open to the public and there is a $5 suggested donation at the door, which will provide attendees with a Detroit Diehard bracelet and $1 off all drinks for the evening. Attendees will also enjoy music by Denis Celic.

Metro Detroiters interested in purchasing Detroit Diehard bracelets to support Goodwill can visit http://www.inkdetroit.com. The cost of each bracelet is $5 and 50 percent of all proceeds will benefit Goodwill Industries of Greater Detroit.

About Ink Detroit 
INK Detroit was established in 2005 by Steven Mansour, a veteran of the garment trade, and Paul Marcial, a landscape designer/graphic artist. Steve and Paul feel that Detroit can again be the Paris of the Midwest. It can only help to stay positive, show your Detroit Pride and your Detroit Love by wearing it like a Badge of Honor. That is why INK Detroit's mission is to find high quality, fashionable garments and embellish them with Detroit Style, Detroit Love, Detroit Humor and Toughness. INK Detroit is also the official Trademark holder of I Love Detroit and I Love Detroit Brand merchandise.

About Goodwill Industries of Greater Detroit

Goodwill Industries of Greater Detroit is the only organization in Southeast Michigan solely dedicated to helping local individuals overcome challenges and secure employment. In just the past two years of the organization’s rich history, Goodwill Industries has placed more than 2,400 Wayne, Oakland and Macomb county individuals into new jobs and provided job training, education and placement services to more than 39,000 individuals in the region. Goodwill Industries of Greater Detroit has been helping Metro Detroiters become Trained, Trusted and Ready to Work for more than 90 years. For information, visit http://www.goodwilldetroit.org


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