Treat Dreams, Ferndale Businesses to Hold 'Beat the Heat' Sidewalk Sale Tonight

Want ice cream during today's nearly double digit heat? How about a massage to go along with that? 

Business owners in Ferndale are teaming up to make lemonade of out one particularly sour lemon: a dayslong power outage that closed down many shops.

"I'm obviously disappointed that the power company can't get this back quicker, but they are doing everything they can," said Scott Moloney, owner of  in Ferndale.

Moloney, whose ice cream shop lost power late Wednesday afternoon, will be holding an ice cream sale tonight in spite of the outage. Stop by from 6-10 p.m. for a $2 scoop on the shop's sidewalk on Woodward Avenue.

Treat Dreams will also share its sidewalk with — another Ferndale business affected by the outage — which will be giving massages alongside discounted ice cream. Additionally, customers can get coupons for Antonio's Cucina Italiana, 's 10 p.m. show, discounts on drinks at Dino's Lounge and  and $5 off a future dinner at .

Maloney closed down his shop a half hour after the power went out, at 6 p.m. Since then he has driven to US Ice on Eight Mile Road to pick up 100 pounds of 10 pound blocks of dry ice to cool his ice cream. He also wheeled his electrically powered ice cream cooler across Woodward to the fully powered , where he paid to charge his cart.

Though he has been able to keep his stock cold, not having power means Treat Dreams can't replenish its ice cream stock until the power goes back on. This is especially troubling to the store owner, as he might not be able to supply ice cream for Sunday's Christmas in July special, where customers who donate toys are rewarded with sundaes.

"I am really hopeful we can get it back tonight," he said Friday.

But just in case, he's making another trip to US Ice.