Today is more than just Super Bowl Sunday – it also is the sixth annual World Nutella Day – and time to celebrate the famous chocolate-hazelnut spread.
So, how do you like to eat Nutella?
As a filling for crepes at breakfast, with sliced banana on a sandwich for lunch? Or maybe you're more of the by-the-spoonful, any time of day Nutella fan (hey, it's a little bit healthy, right?).
If you like Nutella, you are not alone. There are more than 13 million likes on the Nutella Facebook page. Yes, you read that correctly.
History of Nutella
Cocoa was in short supply at the time due to World War II rationing, so Ferrero used hazelnuts – which are plentiful in the Piedmont region of Italy – to extend the chocolate supply.
Today, the popular combination of roasted hazelnuts, skim milk and cocoa is often marketed as a quick and easy tool to encourage kids to eat whole grains, such as whole wheat toast or bagels.
World Nutella Day
American writers in Italy Sara Rosso and Michelle Fabio started World Nutella Day in 2007 to encourage Nutella enthusiasts worldwide to enjoy and get creative with one of Italy’s national, edible treasures.
At NutellaDay.com, fans can find recipes for more than 700 ways to enjoy Nutella in everything from cookies and cupcakes to drinks and pizza, along with Nutella substitute recipes so people can make their own homemade version.
“Although Nutella execs have long positioned the spread as a breakfast food, World Nutella Day fans have made clear that one of life’s sweetest pleasures is discovering new ways to incorporate Nutella into old recipes — and we’re here to encourage that,” co-founder Fabio wrote in a World Nutella Day press release.
According to the release, Google's search volume for Nutella has more than quadrupled in the past six years since the holiday began.
Share your recipes
In the comments section, tell us about how you use Nutella and share your favorite recipes. Also tell us how you found out about Nutella - did you grow up eating it, or were you introduced to it as an adult?