JRT EARNS AWARD FOR FERNDALE-BASED ALLIED PRINTING CAMPAIGN

J.R. Thompson Company (JRT) has been recognized by the AVA Digital Awards for its “Rethink Ink” rebranding campaign for Ferndale-based Allied Printing Company, taking home 2014 Platinum Award honors — the highest level award — in the international competition.

The “Rethink Ink” campaign, with strategic direction and creative development managed and coordinated by JRT, kicked off a successful November 2013 relaunch and refresh of Allied Printing Company’s corporate identity. JRT’s implementation of the campaign included a graphic redesign of the Allied Printing logo, a new state-of-the-art website enhanced with interactive features to highlight Allied Printing’s vast product portfolio, and the production of new collateral materials including a deluxe corporate capabilities brochure, print and digital advertising and strategically targeted direct-mail communications.

“In just a few short months, the ‘Rethink Ink’ campaign led by JRT has completely reimagined and repositioned our brand,” said Margaret Fitzgerald, Vice President – Finance, Allied Printing Company. “We’ve witnessed increased awareness in regards to the solutions side of our business, and the campaign has raised our profile within our industry to both existing and prospective customers.

“The rebranding initiative has been a great adventure, and the creative spirit of JRT has served as our guide. The ‘Rethink Ink’ tagline is simple, strategic, memorable and at the same time a call to action. We feel it’s in the same class as ‘Got Milk’ or ‘Just Do It’ campaigns.”

“We’re very excited to accept the 2014 Platinum Award in recognition of the accomplishments of both the JRT creative team and Allied Printing Company,” said Jim Yetter, Chief Marketing Officer, JRT. “We worked closely together, each pushing when we needed to push, doing the difficult work when it needed to be done, since bringing a great marketing campaign to life is never easy.

“Our partners at Allied Printing trusted us to live and breathe their brand, and we worked hard to create a solution that would elevate their corporate identity. By working together, we were able to achieve that objective.”

AVA Digital Awards is an international competition that recognizes excellence by creative professionals responsible for the planning, concept, direction, design and production of digital communication. The competition is administered and judged by the Association of Marketing and Communication Professionals (AMCP).  The Association administers recognition programs, provides judges and rewards outstanding achievement and service to the profession.

Founded in 1974, J.R. Thompson Company is a creative marketing services firm specializing in planning, publishing, communications, Web development and event marketing.