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Diablo's Closes; One-Eyed Betty's Will Feature Craft Beers

Slow business at Ferndale location leads owner to consider new concepts; One-Eyed Betty's will open soon, specializing in craft beer.

closed its doors Jan. 1, but there’s a new gal in town who should be making an appearance in the near future – One-Eyed Betty.

That is, One-Eyed Betty’s Beer Bar and Kitchen, which will be opening up in place of the Ferndale location of Cantina Diablo’s at 175 W. Troy.

Longtime Ferndale resident Beth Hussey has worked for many years as director of operations for the chain owned by Brian Kramer that includes Diablo’s in Ferndale, Cantina Diablo’s in Royal Oak, and in Ferndale and Chesterfield.

When business started slowing down at the Ferndale Diablo’s after the opening of the Royal Oak location last year, Hussey had the chance to pitch her longtime dream of opening a craft beer bar in Ferndale. One-Eyed Betty's is loosely named after her – at least in that her name is Beth.

“Really there's no story behind it at all, we just kind of liked the ring of it,” Hussey laughed. She and Kramer are acting as co-owners/partners in the new venture and Hussey said she will serve as owner-operator in the bar.

New bar to feature craft beer

The new establishment - which Hussey said they hope to have ready by the end of the month, pending any construction issues - will specialize in craft beers, with 44 craft beers on draft including local Michigan craft beer. A “respectable whiskey collection” and a “great bloody mary” will also be featured.

“It’s really the right demographic for beer enthusiasts,” says Hussey, who has lived in Ferndale for 15 years. “The craft beer segment of the market is just growing but it's been growing immensely over time. I think there's a ton of potential for it.”

On the menu will be classic beer pairings like oysters and stout or bratwurst and German beer, with staples like a great BLT and onion rings.

“It's all food that's either cooked with beer or sort of classically pairs with beer,” she said.

DDA director says re-concepting can be good idea

Cristina Sheppard-Decius, director of the , said it’s a smart business move to listen to the people and consider a different market if it’s needed.

“I think the best thing that you can do as a business owner is what they’re doing, listening to what people are saying,” she said. “Maybe a new concept and looking at a different market might be a good route for them.”

Sheppard said the owners have talked about a more open floor plan inside but she doesn’t know what the exterior will look like yet.

“I’m kind of interested to see what the final architecture design is going to be,” she said.

The hours will be 4 p.m.-2 a.m. Mon.-Fri., and 10 a.m.-2 a.m. Sat.-Sun, Hussey said.

RAM January 10, 2012 at 03:05 AM
Good riddance, hopefully the one in Royal Oak closes next. It's a d-bag ridden nightclub masquerading as a restaurant.
JGTECK January 10, 2012 at 04:22 AM
Location, Location, Locations....
Sherry January 10, 2012 at 11:34 AM
Sounds good. I wish they would do things a little more vegetarian friendly also.
Tim Bencsik January 10, 2012 at 12:07 PM
Yep, I agree! You can't give a PIG wings, and expect it too fly!!! Oh, and there is that little thing called the economy and the lost 10 years. Watch this one crash as the DDA trys to shovel some @rap to sell it? And public that public safty issue; how about the too few police on patrol and not getting held up, theft or car jacked in Ferndale....????
monte January 10, 2012 at 01:04 PM
Good luck?
monte January 10, 2012 at 01:07 PM
Pathetic!
rolfsy January 10, 2012 at 02:37 PM
The dreaded 'picture of a business in Patch means it's closed'! Always suspenseful when the page is loading. This won't be missed, but Ferndale could still use a quasi or fully-authentic mexican place (even though the Taco Bell at 8.2 and Woodward is the best Bell in the world). Have a feeling Imperial will be more 'tude than taste, like Diablo's.
zadsim January 10, 2012 at 03:20 PM
Sounds like a cool idea. One suggestion for the owners: please don't put hundreds of screaming televisions on every wall, like at Rosie O'Grady's. You might find that the craft beer crowd will be more amenable to a relaxed environment with less media overload. Good luck!
rolfsy January 10, 2012 at 03:57 PM
Yeah, the wall of Tv's could be pared back a bit. I'm really hoping they ditch the 'headset' model for the waitstaff. Creates an army of distracted employees who are always trying to get somewhere else. Every time I walk into Rosie's, I make direct eye contact with someone who looks like they're going to help me (like, behind the podium), afterwhich they immediately dart off somewhere.
Ardy January 10, 2012 at 06:15 PM
I've heard about these plans for a few weeks, and I think it's a better move. I agree with the above poster about getting a good Mexican place here.
jps102001 January 10, 2012 at 07:00 PM
Ferndale needs an authentic mexican place. I've been steadily disappointed with Diablo's for some time now. I have absolutely no intention of going to a beer bar.
Roberto January 10, 2012 at 07:44 PM
The layout of this place was also horrible. Most of the tables are in the "bullpen" area and the servers are in there back of the restaurant. There is no way to try and get someone's attention unless they are actually coming to your table anyway. I agree about the TVs as well. i don't know how the Royal Oak location is, but I don't need to watch a series of advertisements running on flat screen TVs while i try in vain to locate my server. Poor planning all around.
Tim Bencsik January 10, 2012 at 08:44 PM
I agree: a good MEXICAN PLACE would make it! But they are hard to find! Make a monster burrito for $5 bucks, and the bar will be filled. Over priced food was the problem here and location too, but it was tasty food there; but not worth paying for the price and the swanky place... Too much flamboyance, not enough down to earth... If you had a moderatly priced food, with quantity; you would be packed day and night! Remember, that the beer and wine tabs make the big bucks, and make sure there is plenty of security if you want to attract a crowd; and a few in the parking lot to make sure people are cared for; you will win big time. Then Ferndale will have something universal; not gay, not straight; but multicultural... One Eyed Betty, you had better re think! And Rosies is OK; I don't mind the TV... People watching is fun at Rosies; and that is what makes it Rosies! Free consulting advice worth much more than the DDA.
Tim Bencsik January 10, 2012 at 10:06 PM
I'll even give the name of the new mexican cantina! El Diablo Blanco.... AKA "The White Devil" How's that for name recognition and controversy? Is that not what you want? It's called marketing! Maybe you should hire me? Get yourself a staff of hot lookining latinas for the straight guys, and for our more metro sexuals; some latin GUAPOS in tight little black pants and white shirts...... I can see the dollar signs now.... Standing room only, with a $5 dollar burrito smoothered in chicken and pork with spanish rise and gravy! The kind of meal you loose money on but make up on Mexican Brews and lime..... Just like that place called Toneys in the Northern Michigan which serves breckfast that you can never finish...... Except Mexican style... They will be coming from miles around just to see the spectacle of people. But what do I know? I just made you a million dollar investment over the net on Ferndale Patch... One Eyed Betty will Tank as sure as the stock market will: Bad idea.... If you want my advice, you know where to find me.... Oh, and lots of bright colors/paintings and decor with flashy latinas in shrt skirts for the girls.....
JR January 10, 2012 at 11:03 PM
You are 100% correct about that Taco Bell being the best in the world! :)
G-Money January 11, 2012 at 01:09 PM
Thank you Ferndale Patch for doing the research on this. Inquiring minds wanted to know.
G-Money January 11, 2012 at 01:11 PM
How was this a nightclub? Seriously, they did not even have a dance floor.
G-Money January 11, 2012 at 02:23 PM
Is One-eyed Betty also in reference to Mrs Potato Head from Toy Story 3?
diane koprince January 12, 2012 at 04:53 PM
Well I never liked the Diablos concept anyway. if I want to have dinner in front of the TV I'll just stay home. I agree with the comment about needing a GOOD mexican resteraunt. If we had one I'd eat there frequestly. I love mexican & Tex-mex style food. Good luck to One-Eyed Betty's.
FerndaleFan January 23, 2012 at 05:55 PM
Knowing that local residence are investing in this new business gives more reason to wish them much success and support. Thank you Beth and Brian for continuing to have faith in Ferndale.
ferndale equal opp February 03, 2012 at 10:20 AM
Faith in ferndale? Brian Kramer was just raided for selling COCAINE! ya faith in Ferndale..... jyst the kind of stand up Guy we want owning businesses in our neighborhoods...... give me a break!
Tim Bencsik February 03, 2012 at 02:34 PM
I just love it! Too funny... How do you think many of these guys launder their money, or even get started in business.?.?. You think they get their capital from being lucky or smart all the time! I have seen plenty who start these businesses up, and have worked in the industry never paying taxes from bar tending tips and the likes; only to set up a business and become a pillar of the community?..?. With the Mayors using such public platforms for re election? Just look the other way!!! That is what people do, and complain about how unfair it is for them, while sitting at home collecting a government check.?. Do you think he is the only one? That is a rhetorical question for the less perceptive! NOOOOO.....

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