In response to growing concerns over Ferndale's new parking system, one local business owner says she will pay for her customers' parking all month to help ensure they return to the store.
Emily Murray, owner of Modern Natural Baby in downtown Ferndale, said she and some other local business owners are not happy with the new parking situation but realize the old meters aren't coming back.
"Business owners are adaptable and many of us are trying to figure ways to make sure our current customers are happy and will come back," Murray wrote in an email to Patch.
"At Modern Natural Baby, we feel the best way for us is to eliminate the problem is to educate our customers about ParkMobile," she said. "We started a promotion that will give $2 off to our customers if they show that they are parking with the ParkMobile app. In essence, we want to pay for our customers' parking in the month of February."
Murray said using the ParkMobile application should accomplish four things for her customers:
- No extra walking. Our customers are pregnant women or women with small children. The last thing they want to do is go 100 yards out of their way to park.
- No long lines. No waiting in lines to use the pay station.
- Solve long term problem. The app stays on your phone.
- A way to thank customers for their loyalty and hopefully their continued loyalty.
"We feel that if we can educate our customers to use ParkMobile the lines at the pay stations will be shorter and we anticipate other Ferndale businesses will come up with fun and innovative ways to help solve the current parking situation," Murray said.