A news release:
Ferndale-based Allied Printing Company, which has helped its clients push the envelope on traditional print for more than 60 years, is now rethinking its own future with a vision that’s boldly reflected in the company’s new website and matching URL.
The launch of AlliedRethink.com is the first phase in a strategic growth initiative focused on amplifying the company’s leadership in today’s technological marketplace and reinforcing Allied’s expertise as an innovator in print, targeted direct mail and on-demand fulfillment services.
Allied has long been attuned to the ever-changing needs of its customers, and today the company does more than just put ink to paper. Allied has been at the forefront of the industry as a progressive full service firm, offering solutions that go beyond traditional print, to clients across the country and around the globe.
Reflecting Allied’s long-time immersion in Detroit’s creative community, AlliedRethink.com showcases the imagery of eight local photographers who have focused their lenses on Detroit’s people and its creative urban landscape. AlliedRethink.com reflects the company’s Detroit-centric attitude, illustrating its commitment to time-honored craftsmanship and a solid work ethic, rooted in Midwestern values, that brings new life to an age-old process.
A new logo and “Rethink Ink” tagline are other key elements of the company’s new strategic plan and are prominently featured on AlliedRethink.com. The logo’s stylized “A” reflects Allied’s technical advancement and focus on the future, while the printer’s registration mark displayed in the letter’s center serves as a nod to the company’s longevity and commitment to quality and craftsmanship.
Allied has long helped clients discover ways to rethink the crucial role of print in sophisticated marketing and communications campaigns to open new doors and increase business. This notion is further reflected in the website’s design and advanced functionality.
With quick scroll options, website visitors can easily find the level of detail they seek in various content areas at a speed that suits their needs.
An easy-to-use preview tool allows visitors to compare images printed using the company’s proprietary POPcolor® technique with traditional printing methods to reflect the vibrant colors and lifelike dimensions available with unmatched boldness and accuracy.
Hotspots, signified by green and white plus signs on pages throughout the website, offer detailed descriptions of Allied’s techniques and technology in action.
The Rethink Ink blog makes its debut, joining the company’s existing social media line-up, touching on industry trends, the company’s expertise, and providing insight into Allied’s experienced staff and exceptional operations. Visitors can easily connect with Allied on Facebook, Twitter and LinkedIn from every page of the site.
AlliedRethink.com spotlights the company’s unique specialties that help Allied’s clients achieve maximum ROI:
POPcolor® - Allied’s proprietary process goes beyond conventional offset printing to make its clients’ projects POP. Realignment of presses, profiles and spectral values provide better color, control and accuracy to express the full artistic intent of the graphic designer or photographer.
Popology™ – An online management system that combines print-on-demand technology with web-based ordering and fulfillment. Clients load brand templates, logos, fonts and key identity elements to the Popology website to create pre-approved, brand consistent elements that allow for custom content in variable print areas. The on-demand print feature eliminates excess inventory, waste and obsolescence costs.
Precision Mail and Fulfillment - 24/7 availability and expertise in pinpointing quality data, calculating optimal timing and measuring response enables Allied to quickly analyze, identify and implement time-sensitive communications solutions via all types of collateral – from simple to complex.
Perfect Launch - Allied helps clients make lasting first impressions by maximizing brand presence, combining eye-opening graphics with highly personalized communications that are packaged for optimal impact.
Concierge Services - Allied’s more than 60 years of success are rooted in the expertise of its people, who choreograph productions big and small, all under one roof. From premium inks, coatings and stocks to interactive packaging, Allied ensures with one phone call that everything is in order, on time and on target.
Reality Prints - Using state-of-the-art, innovative coatings and flexible print systems, Allied transforms bulky product samples into printed pieces that precisely capture the look, texture and depth of the original.
“We have long helped our clients think beyond just ink with dynamic creative and targeted tools, providing highly customized direct mail, on-demand fulfillment and other services, to create more personal, powerful and responsive communications,” said Elly Chichester, vice president of administration and a member of Allied’s leadership team spearheading the rebranding effort.
Adds Margaret Fitzgerald, vice president of finance and leadership team member who, with Chichester, is overseeing Allied’s strategic growth, “We’re dedicated to remaining an industry leader by continuing to bring our new techniques and technology together with the artistry of the creative community to produce knockout client projects, both visually and in terms of results.”