'Bracelets for Jobs' Kicks Off Tonight in Ferndale

Local fashion company releases “Detroit Diehard” bracelets at John D Bistro on Thursday to support Goodwill Industries of Greater Detroit and battle unemployment in southeast Michigan.

Goodwill Industries of Greater Detroit has announced a partnership with
Ink Detroit – a Detroit-based fashion and merchandise company dedicated to
creating enthusiasm and positivity about the city.

The company has unveiled its Detroit Diehard bracelet, inspired by Goodwill’s mission to provide job training, education and placement services to Metro Detroiters. A portion of every Detroit Diehard bracelet sold will benefit Goodwill.

“Our brand celebrates the toughness and resilience of Metro Detroiters. As Detroiters, we excel at turning adversity and challenges into new opportunities,” said Steven Mansour, co-founder, Ink Detroit. “With a focus on creating job opportunities for our neighbors and rebuilding communities one person at a time, Goodwill and Ink Detroit share a common set of values. That is why we were inspired to support them through the sale of our Detroit Diehard bracelets. We believe in their mission and it reflects our company’s values,” he added.

Lorna Utley, president and CEO of Goodwill Industries of Greater Detroit, said Detroiters "never give up" - "a spirit we see in the hundreds we help every day," she said.

"The Detroit Diehard message on bracelets is an expression in what we believe at Goodwill – through hard work and dedication, anything is possible,” Utley said.

On Thursday, Nov. 1 at 9 p.m., Ink Detroit will host “A Night to Benefit Goodwill” at John D American Bistro Bar at 22726 Woodward Ave. in Ferndale.

This event is open to the public and there is a $5 suggested donation at the door, which will provide attendees with a Detroit Diehard bracelet and $1 off all drinks for the evening. Attendees will also enjoy music by Denis Celic.

Metro Detroiters interested in purchasing Detroit Diehard bracelets to support
Goodwill can visit http://www.inkdetroit.com. The cost of each bracelet is $5 and 50 percent of all proceeds will benefit Goodwill Industries of Greater Detroit.

Source: Goodwill Industries press release.


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