Have You Shopped on Your Mobile Device?
Black Friday spending reached all-time levels this year, but the biggest jump was in 'couch commerce.' Have you shopped mobile this year?
Spending reached all-time Black Friday highs this weekend as a record 226 million shoppers jumped into holiday purchases – many of them using mobile devices to do so.
The average holiday shopper spent $398.62 Black Friday and Saturday, according to a National Retail Federation survey.
And Black Friday global mobile payment volume increased 516 percent from 2010, according to data from PayPal. A lot of mobile shopping appeared to take place from the couch following Thanksgiving dinner: Five times as much was spent that day via mobile as was spent on turkey day 2010, PayPal's blog reports.
According to eBay, U.S. shoppers purchased nearly 2 1/2 times as many items through mobile devices this Black Friday compared with 2010.
What about you? Did you shop in the stores, from your computer, or from a mobile device or tablet this weekend?