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Resident Says Cruise Magic Bag Marquee is Wrong Message

Every year during the Dream Cruise the Magic Bag offers an opportunity to someone to make a Cruise-focused message on its marquee. This year it said: "Dream Cruise: Deliverance on Wheels, Because You Can't Hangout At Walmart All The Time".

 

My letter is about the Magic Bag marquee.

  1. It's not funny.
  2. It's insulting, especially to out of towners.
  3. It's counterproductive to the growth and emergence of Ferndale.

 
See, I travel a lot. I've driven cross county 21 times, and that doesn't count day trips to Holland, MI, or overnighters to places like Covington, GA. If I come into a town that is having a celebration of some kind that I can participate in, I do. And, like most people, I make note of the shops and businesses.

"Oh, that's a cute shop, I'm definitely coming back to check that out." Or, "So that's where that place is. Now I know, and I'm coming back."
 
But if I saw a sign like what the Magic Bag put up, I'd have to ask myself if the town really wanted me there at all, ever. And if I did come back would it be to a scene out of Deliverance?
 
Yep. That would make me hesitate to return, and that town would not be tops on my list, meaning I will soon forget it and never return.
 
People cruising through may not stop immediately and plunk down money, but they are looking at what we have. And not just bars. They're making mental notes of what is here. What we have to offer.

"Oh, look at that! A candy store and comic shop. What's that organic makeup all about? Ice Cream! Hey, art on the corner! I gotta come back here, this is cool."
 
And they're checking out the marquee of the Magic Bag to see if maybe there's a show they can catch. But, no they get insulted. Do they want to come back to Ferndale? Do they feel welcome here at all? There's apparently nothing the Magic Bag wants to share with them.

"If the Magic Bag feels that way, then maybe the rest of the town does, too and maybe they don't want me back. So I guess I can't shop here."
 
For the better part of the past two weeks my car has been in the shop, so I had to take the bus up Woodward to get to work, and home again. And that gave me the opportunity to see a lot of places I just normally drive by and don't ever see because, face it, on Woodward you really do have to watch the traffic.

Now I know there's a Falafel King on Woodward. I didn't know that!  Now I do. I have my car back, and I'm going there. And a whole bunch of other places, as well.
 
I've also been to the Magic Bag, but I'm not sure they want my business, because I love the Cruise. I love that it kicks off in Ferndale, and that it's not as crazy as 13 Mile. I love Mustang Alley. I overheard guys at work geeking out over getting to Mustang Alley; I hope they did before it stormed. I love that Ferndale is getting some attention for a fun thing.
 
I love that Ferndale is a great TOWN. I can invite friends and family to come for a walk-about shopping trip in my town. Better than a mall.
 
And I want to share that.
 
Driving on Hall Road in Sterling Heights, the thought crossed my mind: "I love living in Ferndale. I can walk everywhere I want and need to go. Geez, here, you have to get in your car just to cross the street."

Penny Wayne, Ferndale resident.



About this column: Have something to say? How about a letter to the editor? Ferndale Patch will post these letters, up to 500 words, on the topics that stir you and Ferndale. Send your letters to jessica.schrader@patch.com. Related Topics: Local Connections

Ashley

1:38 pm on Monday, August 22, 2011

I like Penny's response. As an area resident and a non-car enthusiast the cruise has frustrated me many times. But people like cars. So what! It's good for the city. My nephews think the monster trucks are awesome. I know Magic Bag wants to be the cool kid on the block but really just suck it up for a week and "slum it" with the rest of the cruisers.

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Greg

1:54 pm on Monday, August 22, 2011

This guy has been cruise bashing since day one, nothing new. As a cruiser since 1995, I have yet to spend a dime in his place.
Might be a just coincidence

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Erik Roberts

2:26 pm on Monday, August 22, 2011

For a town that prides itself on its diversity and open mindedness this, I feel, goes against what makes our city great. You don't see offensive marquees bashing the folks that come down for Pride Fest or the Art fairs. This shows me that the folks at the Magic Bag only like you if you're "Hip". Very disappointed in the message it sends to out of towners from what they can perceive as the people of Ferndale. I understand it can be disruptive but so are the other events that Ferndale hosts each year. It's what make us great and why I'm proud to call it home. Why not open those doors, work with Ford or some other group, fire up the projector, show some retro hot rod flicks and sell the bejesus out of alcohol...I guess that wouldn't be as hip as The Hangover 2.

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Michele Sibula

2:30 pm on Monday, August 22, 2011

I agree with both Penny and Greg. I would ask a couple of questions of Mr. Magic. Not trying to bash anyone, but have you seen some of the folks waiting to get into your building some nights? They don't appear to be rocket scientists. So, whatever, those folks are doing their thing, and coming to your place to do it. That's great. You don't see people hanging signs trying to discourage your clientele do you? Live and let live for crying out loud. I really don't understand the negativity....dare I say, hatred. Why do you feel the need to be so mean-spirited? Did a '57 Chevy run over your foot? I just don't believe that there is any room in THIS community for that kind of nastiness. As Greg said, I've also had more than several occassions where I could have come and spent money in your establishment....I choose not too. I'll spend my money in the places that SUPPORT this community!

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Susan Radzilowski

3:16 pm on Monday, August 22, 2011

Great Letter! Thanks for saying, with such grace, what I have felt for many years!

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Mark Blackwell

3:59 pm on Monday, August 22, 2011

And here's my response.

1. It's funny to me. Danged funny.
2. It's not FOR out of towners. Locals get the joke. That's what made it funny.
3. I personally don't view the passing fad of the Woodward Dream Cruise as playing a role in the "emergence of Ferndale." The Dream Cruise costs us more than it makes us, and that will only be more so as time progresses, not less.

So grow a funny bone.

Thank god there are people with a sense of humor or we'd all be walking around like Stepford robots afraid to laugh at anything half ironic.

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Lucas Zdenek

1:03 am on Tuesday, August 23, 2011

I'm afraid I have to side with Mark on this one. I thought it was pretty funny. I am one who gets the joke and like many other jokes, it may offend some people. Be a little more "open-minded" and understand that, as a small business, the Magic Bag wants Ferndale to grow just like the rest of us. Part of the charm of our city is the diversity of it's residents and businesses as well as the diversity of their opinions. I personally think the Cruise is antiquated as well as contrary to many of the city's primary goals. We give discounts on parking passes to hybrid cars but we are going to invite several hundred vehicles that can't pass current emissions standards to drive back and forth across our busiest street for three days in a row. That's a contradiction of mammoth proportions! I understand that it has become tradition, but all traditions change over time and as Mark so eloquently stated, the Dream Cruise is a "passing fad".

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Nic Steele

11:49 am on Tuesday, August 23, 2011

I agree, Mark. The sign was clearly going to be contraversial and polarizing. One of the biggest arguments for the Cruise has been that it helps local businesses. Well, here is a local business who is speaking for many of the residents! It's hilarious. For people who have to avoid the major street in town for a week, looking at it made me think "ahhhh...someone else thinks like me!". I watched a video on Cruise Etiquette. It was about not touching the cars! It wasn't about how the people coming to town should respect the area. I feel like it was a shout out to the city to enforce the laws better, especially when it isn't the weekend of the cruise. Isn't sitting by the road on a week before the Cruise just loitering?

Mike

4:37 pm on Monday, August 22, 2011

Mark Blackwell
I doubt if you like the gay joke people make when they talk about Ferndale. I have friends from TN. that come here every year and spend a lot of money here. Maybe not much in Ferndale, but in the area. Hope your boses at WJR Radio read your post.

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TJ

4:53 pm on Monday, August 22, 2011

The marquee message does seem over the top. There are a lot worse things that the Magic Bag can rail against that are far worse for citizens and residents. Come on Bag, get over it and play nice. We love the Bag and the acts that you bring. Minor correction needed.

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Mark Blackwell

8:45 pm on Monday, August 22, 2011

I have a sense of humor. So you can gay-joke away as far as I'm concerned.

BTW...I am the boss where I work.

You did some research. Happy day, bully for you. You could just ask, I'll tell you anything you want to know about me. Or is that some sort of comments section technique; to make tacit personal, stalkish threats about my personal life?

It doesn't work, it's cheap and it's small.

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Nic Steele

11:53 am on Tuesday, August 23, 2011

Mark. I also hope you like "The gay joke people make". There is clearly just one joke told about Ferndale. In addition, I assume that Mike is talking about Bose brand speakers, when saying "Boses". I hope your speakers also read this.

I hope that your rain collectors also know how much you hate the Cruise!!!

NL

8:49 pm on Monday, August 22, 2011

Actually if you did some research, you'd find out that the City of Ferndale brings in over around $105,000 ($50,000 from Ford alone) in revenue which exceeds it's expenditures. Not to mention bars and restaurants that are cram packed for 2-3 days. Or how I noticed Dana Corp bought out the W.A.B. for almost the whole day this year. I'm sure they would haven't done that if it wasn't a good business decision and I don't recall too many other events where that has happened.

13 years, grows every year, over 1.1 million people this year...yeah that's a fad. I'll be sure to honk at the Magic Bag in another 13 years when the cruise is still going.
If the guy could get over himself and out of his own ways; maybe he'd realize that with over a million people in town with nothing to do on a Friday and Saturday night after the cruise closes...he could probably make a fortune doing a brew'n'view with some old cult classic car movies.

Oh well, I think I went there once in the last year; there's plenty of other venues in Metro Detroit with better acts than the Mega-80's every other weekend.

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Mark Blackwell

8:53 pm on Monday, August 22, 2011

Good numbers. Make sure you balance them with the losses.

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Lucas Zdenek

1:11 am on Tuesday, August 23, 2011

Speaking of losses, I work for a small business on Woodward and every year this event causes us to close our doors to business at least two of the three days due to both traffic and closed parking lots. This means that I am forced to take time off without pay and our business, which is usually quite busy, loses as much as two to three days worth of money as well. These are numbers that cannot be found in public reports and while I can't be sure of it, I would guess that we aren't the only business that loses because of the Dream Cruise.

Mike

9:13 pm on Monday, August 22, 2011

"Thank god there are people with a sense of humor " That sense of humor is ok if the insult is not directed towards you. Right?

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Allison

10:12 pm on Monday, August 22, 2011

I live north of Sandusky, Michigan (small town in the thumb), I shop at Walmart regularly, and I had no problem with that sign during the Dream Cruise. Honestly, I laughed my ass off when I read it, because it's true. Really, I can laugh at myself, because I absolutely fit the stereotype. My family and friends felt the same way - it was hilarious! The Dream Cruise brought me and my cousins out of the back woods, and down to Ferndale. Usually the biggest city we visit is Port Huron, other than that, we have all we need in our small town.

Anyone upset about the sign needs to relax and lighten up. At least the Magic Bag had something more interesting to say than the other businesses' "Welcome Cruisers".

By the way, when people from the city come up to my neck of the woods, we welcome them, but we laugh at them too. I invite anyone from Ferndale to drive up and catch some movies at the Hi-Way Drive-In in Sandusky. It's a classic 50's drive-in, and I promise you'll have a great time. It's just under 2 hours from Ferndale, and worth the drive. We'll even hang a sign "Hipster Douche Bags Welcome"! LOL!

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Lucas Zdenek

1:06 am on Tuesday, August 23, 2011

Thank you for this Allison! You may not realize it, but you just provided some balance to this conversation. I'm glad to hear that the "mean man that runs the Magic Bag" didn't offend you to the point that you'll never return to our fair city!

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Mark Blackwell

6:18 am on Tuesday, August 23, 2011

You're the kind of person I love to hang with. Thanks for the comment.

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Nic Steele

11:56 am on Tuesday, August 23, 2011

My mom is from "Up North" and when we visit each other it's like watching Wife Swap with the Culture shock. She hates how close I live to other people and I hate the giant decals on her truck. She loves to rub it in when she's about to shop at Wal-Mart. We tease each other all the time. As far as the hipster thing goes.... sometimes you're a stereotype and you just have to accept it. ::shrug::

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