NOVI, Michigan (October 9, 2012) – Kroger customers have a chance to win free, Michigan Made Pierino Pasta for a year as part of The Kroger Co. of Michigan’s October promotion in partnership with Pierino Pasta and local CBS radio stations.

Customers may register for a chance to win by filling out a registration form at WinWithKroger.com. All participants are required to fill out the online registration form and must have a Kroger Plus card, with all participants eligible to win only once. Consumers who do not have a Kroger Plus card may apply for a card at any Kroger Michigan location. A winner will be selected daily starting now until October 31.

“Customer loyalty to ‘Michigan made’ products continues to increase even when the economy struggles,” said Rick Going, president, The Kroger Co. of Michigan. “Kroger has partnered with Pierino Pasta, a well-respected, Michigan company, to provide customers the best Italian pasta on their tables.”

Each winner will receive a maximum of four packages of Pierino Pasta per calendar month, starting December 1, 2012 through November 30, 2013. The approximate retail value of each prize is $250 and the Pierino Pasta savings will be loaded to each winner’s Kroger Plus Card. Customers can listen for the Pierino Pasta promotion on the participating CBS Detroit radio stations, including WYCD 99.5-FM, WOMC 104.3-FM and WDZH 98.7-FM.

About The Kroger Co. of Michigan

Incorporated in Michigan in 1909 and headquartered in Novi, The Kroger Co. of Michigan includes 16,000 associates, 130 Kroger stores, 46 fuel centers, 104 pharmacies and the Michigan Dairy.   

Nationally, Kroger is the largest traditional grocery retailer, employing more than 339,000 associates who serve customers in 2,425 supermarkets and multi-department stores in 31 states under two dozen local banner names including Kroger, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry’s, King Soopers, QFC, Ralphs and Smith’s. The Company also operates 789 convenience stores, 337 fine jewelry stores, 1,109 supermarket fuel centers and 38 food processing plants in the U.S.

Recognized by Forbes as the most generous company in America, Kroger supports hunger relief, breast cancer awareness, the military and their families, and more than 30,000 schools and grassroots organizations in the communities it serves.

Kroger contributes food and funds equal to 160 million meals a year through more than 80 Feeding America food bank partners. For more information, visit Kroger.com.

About Pierino Pasta

 Pierino Guglielmetti, the founder of Pierino Frozen Foods, was raised in the town of Guardia Piemontese, located in the province of Cosenza, in southern Italy. He was awarded the degree of Chef from the famous Enalc Institute in Calabria, Italy. Early in the sixties, he and his family journeyed to America with the dream of turning their passion for good Italian food into a successful business. For a number of years, he first worked as head chef in a popular Detroit restaurant. In the evenings, with the help of his wife, Ida, Pierino began making ravioli by hand in his Melvindale, Michigan home kitchen. He also spent evenings promoting his single product to restaurants and specialty stores throughout the Detroit Area.

Pierino’s steady growth from a small, handmade ravioli vendor to a respected pasta-making facility is evidence of the company’s dedication to its customers and its products. For more information, visit pierinofrozenfoods.com

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For more information, please contact:

Dale Hollandsworth

Customer Communications

The Kroger Co. of Michigan

248-536-1521